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Are you a high-expectations leader, who gets frustrated by people around you turning up but not switching on?
Are there undercurrents of tension in your team?
No-one in particular is breaking any rule. But there's some on-going niggling people clashes. There are behaviors and actions that prevent your team from being all that it could be? If so, one of the causes may be you haven't clearly, documented team norms.
What Exactly are Team Norms?
Norms are the bridge between principles and rules. Let's start with a couple of definitions:
Rules state exactly what must occur, when and how. Rules are prescriptive and you shouldn't deviate from what it says to do.
Principles are more general than rules. They guide people to what should occur, but don't provide the 'how' to do it. (Read how to develop principles)
To bridge the gap between the closely defined 'how' to do it of rules, and the more loosely defined 'guide', of principles we use norms. Norms can sound like rules. But the difference between a rule and a norm is in how you apply the norm.
In effect with norms you are saying, "This is what we normally expect to see happen, but we do understand that occasionally circumstances may cause you to perform outside the norm".
For example you may have a team norm that states
"Team members will be at their machine ready for a shift handover 10 minutes before the start of their shift".
Normally this is what occurs. However, one team member may well have a partner sick in hospital and for a period of several weeks the team is more than happy for this team member to come in at a different time.
If you haven't articulated team norms, rest assured your team already has in place a set of informal norms.
The challenge you face is, is that some of these norms may well not be the type that encourage high performance.
For example, maybe you have these types of informal team norms that could be creating problems:
Advantages of Creating Team Norms
- 1Reduces Conflict & Stress within the Team.
Team member conflict is reduced when people know what's expected. Team members arrive in organizations with their own rules, attitudes, values, beliefs and personality styles.
For example, for one team member (Ted) being a couple of minutes late to a meeting is no big deal; for another (John) latecomers to meetings are disrespectful. And they are the small beginnings to what can become major conflicts.
Having a team norm such as "Be on Time" that is accepted by all will reduce conflict and stress between these two team members. If, Ted is being consistently late, then John can say, "Hey we have a team norm that says 'Be On Time' I've noticed the last few meetings that you haven't been - can we talk about what it is going to take, for you to get to the meetings on time?"
- 2Enables Team Members to Hold Each Other Responsible Without Having to Third Wheel the Team Leader.
Sticking with our 'late to meetings' scenario: because the team norm is in place it stops Ted saying, "And who died and left you in charge!" when the issue is raised with him by John. Without the norm, John would be left with little place else to go but, "Well that's the right thing to do, according to me".
Make sure all your team members buy into the team norms
With norms in place John can respond with, "This is one of the team norms that we all agreed to. If you think the norm needs changing or don't want to work within its framework, or if you think I'm misinterpreting it, then lets raise it with the team".
Norms enable team members to quickly provide each other with feedback when they see performance is going off the rails, and without having to resort to the Team Leader to run interference. This is one of the hallmarks of high performance teams.
Having said that, team members providing each other with feedback is often one of the most challenging (and often the last to get done well) aspects of high performance teams. To further enhance your understanding of team development you may like to read about team pillars. In particular access the "Managing Individual Performance" team pillar which illustrates the behaviors you can expect as team members progress from relying on the Team Leader to give performance feedback to each other through to doing it themselves.
- 3Enables Team Members to Focus On Their Goals and Objectives.
Teams come together to achieve some type of goal or objective ... BUT how much time do you (and others) lose every day because of team conflicts? When there are niggling issues and conflicts going on, team members spend an inordinate amount of time on the niggles rather than on the business at hand - which is to achieve their strategic purpose.
Teams know the behaviors which are holding them back from achieving their individual and team goals and the behaviors that are needed in order to succeed.
Team norms are best developed by team members. And, because 97% of people want to feel that what they do at work is important ... you can guarantee that they will want to develop norms around those behaviors that have slipped into the team (or could slip into the team) that will hold them back from feeling successful.
How to Develop Team Norms
- 1Make sure every single team member is there. (It is best that if someone is missing you postpone the meeting. You want every single team member committed to these norms. If they aren't a part of developing them you may later find resistance)
- 2Brainstorm all the issues that are creating tension in the team (see tips below for how to make this an effective meeting)
- 3Agree to the top 10 (you can add more later, but getting started with fewer is more effective)
- 4Brainstorm the opposite of the problem. For example, if unproductive meetings is an issue then the opposite would be productive meetings where action items are clearly assigned, and what we decide makes a difference
Articulate the norm using the following framework:
If we are to (state the positive outcome desired) then we (state the expected behavior/s)
For example: if we are to have productive team meetings then we
Tips to Make Sure Your Team Norms are Successfully Implemented
How you do it, calls for your good judgment.
The same with team norms. If someone is going off the rails you must call attention to their behavior. How this is done ... that calls for good judgment. Developing the skills of providing others with feedback is critical to any high performance team
When new team members join, as part of their induction process, have a team member take them through the norms and explain why each one is important and how to apply it for best effect.
Sample Team Norms
High Performance Teams take the time to clearly articulate and agree the norms that will enable them to function effectively, efficiently and cohesively.
Diminish stress and conflict in your team by giving them the tools to sort through and minimize the number of divisive issues they are confronted with. Team Norms are just one of the tools in your tool bag to setting your team well along the path of high performance.
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